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rakib9090alhasan
Oct 11, 2022
In General Discussions
Bounce rate is a difficult metric to analyze, because it can be hard to identify the exact reason why your visitors leave your website. And if you try to test out different versions of your landing page without personalization, it can take days or even weeks to plan, code, and execute the new pages. With personalization, you can easily set up a new version of your landing page(s) in minutes. Plus, you won’t need any coding knowledge or a developer to help. Once you have tested out different landing pages for a certain amount of time, you can analyze which version had a lower bounce rate. You can continue this cycle until you find the ultimate page that yields the lowest bounce rate possible. Conversions Conversions are one of the most important metrics to track. With the help of website personalization, website visitors are up to 80% more likely to convert. Imagine 80% more conversions that you have now, sounds like a marketer’s dream! For example, if a visitor clicks on a Facebook ad with a CTA of “Learn More”, you can take your visitor to a page with more information, and follow it with a specific CTA based on the information Consumer Phone List that they have read, like “Sign Up”. Time on Site Time on site is an important metric to track. It directly relates back to the quality of your pages and content. A lot of the time marketers will associate time on site with bounce rate, and that’s not always true. Yes, if a website has a high bounce rate, then the time on the site may be shorter. But, if a website is poorly organized, visitors may search around the site to look for their answers. There is a happy medium here that can take a long time to find. Personalization can help because you can guide your visitors through your site with specific CTAs that are tailored to their needs. New vs. Returning Visitors Why provide your current clients and your prospective clients with the same website experience? Show your prospective clients a version of your site that includes commonly asked questions, a link to your features, how they can reach out, and a button linked to your pricing page. Current clients won’t be interested in all of this, they will already know it. Show your current clients how they can take advantage of integrations, commonly asked questions for people that already have an account, and more. This way, your current clients will not see the same information over and over again, and your prospects will not be too overwhelmed with information that isn’t relevant to them yet.
Directly Relates Back to the Quality content media
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